Meestal vorm ik me dan een beeld...
Service lead generation misconception no. 2 was effectively debunked at a seminar I delivered a few months ago. There were about 40 people in the room, and I asked the audience, "When you're buying something for your business, do you, at some point in the buying process, visit the Web site of the vendor firm?" All the hands in the room went up. Then I asked, "Who is at least somewhat influenced by what they see on the site?" All hands stayed up.
My third question was, "Have you ever been referred to a service firm and, after visiting the Web site, decided not to contact them because of what you saw on their Web site?" About half the people raised their hands.
http://www.marketingprofs.com/4/doerr7.asp
