Guy has been doing some innovative analysis of search logs at the Financial Times. Guy compiles statistics on the occurrences of company and organization names in FT's logs weekly. He then compares these names to a similar list of name occurrences generated from the FT's most recent articles.

 

If a company name shows up with great frequency in the search logs but hasn't been covered recently in FT articles, it may indicate a developing story about to hit daylight. Guy finds that this sort of anomaly is often a useful predictor of what the FT should consider covering in the coming days. Conversely, if a company name drops off the search logs, interest in a related story line may be waning, and FT can choose to invest its reporting resources elsewhere.